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software tracking beyond marketing

Beyond Marketing's Visitor Identification Software Monitor:

Visitor Identification software is used by companies to profile the people who visit their websites, with the final goal of converting them into customers. Most website design and management solutions only offer statistics like the number of visitors, and the number of visits, but no detailed information on the profile of website visitors. Visitor Identification software provides salespeople with the missing information from website visitors necessary to convert them into a lead. Marketers can also use Visitor Identification software to better target visitors with content.

To effectively use this type of software, salespeople and marketers need to work with web development teams to integrate visitor identification solutions into the company website. The information gathered by Visitor Identification software is used by sales and marketing departments and therefore needs to be transferred to CRM solutions as well.

To qualify as a Visitor Identification software, a solution must:

  • Collect visitor information, like company and contact information, which can be managed using lists

  • Include metrics such as the frequency of the visits, time spent on the website, as well as specific pages that have been visited

  • Create customer profiles and criteria to filter visitors that are more likely to be interested in buying

  • Alert and notify salespeople when new opportunities are available

  • Integrate with sales and marketing solutions such as CRM, sales effectiveness, and lead generation software (lead capture, lead scoring, and lead intelligence)

Tracing an IP Address:

To many people, tracing an IP address probably seems like what you would see in a movie: an elite hacker working on a laptop to expose someone’s physical address halfway across the globe. As with most things Hollywood, the reality isn’t that glorious or complicated. Though it is true that a talented hacker can do a lot of things, anyone can learn to trace an IP address.

Admittedly, the IP address tracking methods we’re going to show you are simple and will only show information about the internet service provider, city and state. To obtain revealing information, you’d need to employ tactics of dubious legality or get law enforcement involved. That said, there are reasons to learn a simple IP trace.

Learning how to track an IP address is a good way to track an email or look into the whereabouts of a company or URL. Knowing how to lookup an IP address, as well as hide yours, is also part of knowing how to protect your privacy and yourself.

Though there are a lot of ways to stay safe on the internet, everyone should learn how to trace an IP address just like they should learn how to change a tire. In this quick guide, we’ll show you to do it. If you live in the U.S., check out our explanation of how to get a U.S. IP address, too.

What Is an IP Address

To us, an IP address looks like a string of letters and numbers, but that strand of characters is how computers using the IP/TCP suite — the internet — are identified online. In other words, it’s a unique address that gets linked to your online activity. Many may wonder how trackable an IP address is and if it could lead back to them. The answer is yes and no. Your IP address is trackable down to the city, state, and ISP. It alone won’t reveal your address or geographical location, though.

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